Sometimes we need to be point blank. Followers on Facebook or Twitter accumulated do not equal making sales. If this is obvious, then the next natural question is how specifically should your company utilize social media. Micro-entrepreneurs should monitor, respond, answer questions, address concerns, elicit suggestions through social media. A bigger question needs outlining. What is success in social media? Truly persuading people begins at a relational level. Establish your core platform relationally so you make the leap to your transactional platform. Success in social media equals authentically moving your followers from a relation based platform to a transaction based platform. Tell your story. Authentic visibility translates to expanding your business.