All posts tagged Social Media

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Dec

Here’s Why You Should Ignore The Yelp Star Rating And Always Read Filtered Reviews – The Consumerist

Categories: Social Media

NewImage Here’s Why You Should Ignore The Yelp Star Rating And Always Read Filtered Reviews – The Consumerist:

1. Ignore the Star Rating: Read the actual text of the review and decide for yourself whether this person is describing a business you want to deal with. People will write 5-star reviews without providing any supporting reasons, and people will also write 1-star reviews because they don’t like the paint color on the wall.

2. Research the Reviewer: If you think a particular reviewer might be deliberately trying to shill for or scuttle a business, check out their profiles. Do they have other reviews? Are the reviews for local businesses or are they for far-flung stores and services with no logical connection? Also look at the tone of their other reviews. If all they do is write positive reviews, they may be shilling for friends (or for profit), while someone with all negative reviews may not be a fake, but they may be someone who chooses to vent all their frustrations through overly negative write-ups.

3. Does the Business Owner Respond? A number of business owners will now reply to reviews by displeased customers. These replies will often offer a glimpse of how the business treats its customers. Are they short-tempered and defensive, or are they apologetic and looking to genuinely remedy the situation?

(Via consumerist.com)

Sep

Twitter Basics: Get Started Today!

Categories: marketing, Social Media

Tags: getting started, Social Media, twitter

Comments: No

Image via Wikipedia

Have you recently started using Twitter? Here is some 411 on all the vocab.

1. Hashtags (#) – Nope, those symbols aren’t user mistakes. “Hashtags” are used to mark key words in your Tweets and keeps topics organized in searches.

2. @ symbol – The “@ symbol” is applied to direct a message to a particular Twitter user or mention someone in a post.

3. Avatar – Your Twitter profile picture.

4. Bio – Tell everyone on Twitter who you are in 160 characters!

5. DM (Direct Message) – DM is Twitter’s version of an email, send private “tweets” to other Twitter users.

6. #FF (Follow Friday) – Twitter’s personal referral system. Used on Fridays, users can suggest other users to be followed by mentioning them in a tweet.

7. Follow Count – Number of users who are following you.

8. Following – The number of users you are following (see this isn’t too tough).

9. Handle – This is your username used to identify you in the Twitter community.

10.Lists – Helps a user organize who they follow into categories.

11.OH (Overheard) – Used to identify quotes heard.

What’s a “Retweet”? – Forwarding a tweet for your users to read. You can use “RT” when manually retweeting the message.

34 Awesome Twitter Ideas for Engaging Your Prospects
Twitter Basics
How To #FollowFriday
6 Ways to Capitalize on Twitter’s Promoted Tweets
The Ultimate Cheat Sheet for Expert Twitter Marketing

Sep

Free Social Media Monitoring Tools

Categories: marketing, Social Media

Tags: free tools, marketing, Social Media

Comments: No

Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed. With social media being one of the most powerful pieces in marketing your business, its important to know just what is being said about your company and its products. Try these free monitoring tools to find out just how impressive your online presence is:

Google Alerts- Searches through news, web, blogs, micro-blogs, images, and video then sends you email alerts.
Social Mention- Searches through news, web, blogs, micro-blogs, images, and video then ranks your popularity.
Wildfire Social Media Monitoring- Gauge social media success against others in your industry and includes an alert system will inform you of meaningful trends
Addict-o-Matic- search matches across blogs, Twitter, Digg, Flickr and more.
BoardTracker- Best for grabbing “buzz” from message boards and forums and includes a topic cloud and influencer list.
Social Seek- Get all the latest tweets, news, videos, photos, and more on any topic you want in one place.
Hootsuite- Monitor your social media buzz across multiple web services including Twitter, Facebook, MySpace, WordPress, Foursquare and LinkedIn.
TwitterCounter- Best site to monitor Twitter stats.
Ice Rocket- Monitors Twitter, blogs, web, news, images and more. Features include a topic cloud and basic listing of mentions.
Monitor This- Sifts through news, web, blogs, micro-blogs, images, and video.

Sep

Linked In for Business Success B2B

Categories: marketing, Social Media

Tags: Business, LinkedIn, marketing, Social Media

Comments: No

With more than 50,000 companies registered on Linkedin, it can be a great place for both professional and business networking. Those registered on the site range from the CEO of a Fortune 500 Company to the guy who sits in the opposite cubicle. Once you are a member of LinkedIn, look to expand your network or connections with experienced professionals and experts related to your field of work. Some of the most important features for your company and small business are:

Business Connections - As we said before, with the multitude of people on LinkedIn, it is the perfect place for finding a business partner for your company.
Recruitment- With individuals listing the entirety of their background and work experience, Linkedin is a great place to find desired candidates without any cost. Moreover LinkedIn offers lots of recruiting solutions to the companies.
Lead Generation - Linkedin provides the perfect grounds for the “early bird”. Because of the real time posting, you can capitalize on a vast array of opportunities from postings in groups and other areas of the site.
Company Profile Page- You can register your company and provide any information you wish: number of employees, company achievements, contact information, job postings, etc.

Linkedin is one of the most overlooked areas of growth in social media. Although it may seem to be “recruiting oriented”, there are many other areas of the site that provide opportunity for a growing business.