QR Codes

QR Codes are mobile barcodes. These 2D barcodes are an abbreviation for Quick Response. Businesses can immediately interact with a customer via the scan of a cell phone. Digital marketing targets an audience with a curiosity factor and a techie appeal. Scan and connect. It is simple and enticing. 

With this opportunity, businesses should be savvy. QR codes are cool and toylike, yet marketing is serious business. Think ahead and design a campaign with a hook after the initial hook of the QR code. Relevance for the consumer and business is critical. Make sure everybody gets what they want. 

The QR code itself should be strategically placed. It needs to be easy to be scanned. Plan out the design and placement. Print ads need to not be hindered by folds with enough white bordering to be easily scanned. To comply with most mobile devices, a minimum resolution of 1×1 is suggested. Outdoor ads should be at arm or eye level. If it is presented in multimedia format, make certain it displays for a minimum of fifteen seconds so that one has time to scan. Keep in mind the size of the screen, i.e. big screen, tv, etc. What about color? A black and white QR code ensures success. Some proprietary mobile barcodes  use color. These are a small exception. Do not overlay your brands image on the code. Maximize the integrity of the code for successful scans. 

Many websites are not easily navigated or accessed at all on a mobile device. Flash should be on its way out with its limitations. Screen size is even a factor.  Don’t get left behind because your PC designed website only leads to frustration when your code is scanned. 

Always test your code and link. Then do it again. You don’t want to risk a bad impression with wrong information such as leading to an incorrect site or no information at all such as a dead link.  Try out various devices to see what everyone’s experience will be like.

Like all good marketing campaigns, measurement of success is imperative. Start out with clear goals and objectives.  Barcode management platforms help you track time and location usage, as well as track analytics. This information will better your game plan.  So now you are ready to get your game face on. Make that great first impression and engage in lasting relationships.